Taylor Swift’s world tour is the largest in history
Eras Tour is a huge-scale tour to pay tribute to the golden milestones in Taylor Swift’s illustrious 17-year career, currently 1/3 of the way through. If you live in one of the 20 locations that Taylor Swift has visited on her journey over the past 5 months, then you have probably witnessed your city receiving huge revenue from hundreds of thousands of attendees from all over.
While there’s a lot to say about this tour – the music, the costumes, and the production… the impact of Taylor Swift’s world tour is most clearly seen in the numbers: a projected gross of 2.2 billion dollars in North American ticket sales alone, hundreds of millions of streams, and a nearly 80% spike in the number of people listening to Taylor’s music just weeks after the tour began.
After 53 performances, the first leg of the Tour in the US ended on August 9, 2023. The Eras Tour is expected to begin its international legs this month, starting with 4 shows in Mexico and continuing to be held across 5 continents until November 2024.
Taylor Swift’s tour is on a completely different level, even when compared to the legendary Rolling Stones who have toured for decades, and famous tour artists like Harry. Styles, Beyoncé, or contemporary competitors like Adele – who had a sold-out show in Las Vegas.
Taylor Swift world tour has had a great influence on the country
Taylor Swift impacts the economy
It was a moment when the whole arena burst into tears when Taylor Swift walked out on stage, with the music “Miss Americana & the Heartbreaker Prince” playing in the background. The Eras Tour has created a cultural phenomenon across the United States with 53 shows ending on September 8, 2023, setting records for the number of ticket holders and the number of audiences filling stadiums. dynamic. The Eras Tour is not the first concert after the Covid-19 pandemic in the US as it is considered the opening firecracker for the American audience’s readiness to return to large-scale sports entertainment events.
The audience’s long wait after many released albums, from Lover, folklore, evermore to Midnights, was also satisfied with The Eras Tour. But unlike other concerts named after each album, The Eras Tour is an explosion combining all 10 albums with more than 40 songs sung for over 3 hours, something not every artist has. can do. Satisfying, emotional, fiery… are the words that millions of viewers have given to Taylor Swift’s concerts, whether directly at the stadium or just watching through recorded videos.
Many people consider The Eras Tour to be the catalyst for the Taylor Swift “fever” that is blowing up at present. After America, Taylor Swift continued to bring The Eras Tour to “sweep” the world with dozens of nights. Another show takes place in 2024, promising to prolong this “seismic event”, both figuratively and literally, when Taylor Swift fans in Seattle “accidentally” created a small earthquake on the night of the concert.
Experts estimate that The Eras Tour will bring in revenue exceeding 1 billion USD by March next year when Taylor Swift is performing concerts around the world. If the above predictions come true, Taylor Swift will set a new record in the history of the music industry, surpassing Elton John’s farewell tour that took place for many years with revenue of 939 million USD. The Eras Tour will continue until December 2024 and end in British Columbia.
However, the economic impact of The Eras Tour extends beyond the net revenue generated from ticket sales. It is estimated that The Eras Tour brings about 5 billion USD to the US economy from the spending power of fans. “If Taylor Swift were an economy, she would be larger than 50 countries in the world,” shared Dan Fleetwood, President of QuestionPro Research and Insights.
The cultural impact of the Eras Tour
Analysts estimate that the Eras Tour will likely surpass the $1 billion mark next March when Taylor Swift begins touring internationally. If this prediction is correct, she will achieve the biggest tour milestone in music history, surpassing Elton John’s multi-year farewell tour (which ended earlier this summer and holds the record). The current record is 939 million USD).
The Eras Tour will then continue for another seven months before concluding in November 2024 in Toronto — unless Taylor plans to add additional shows. But cash flow is more than just net profit. The Eras Tour is expected to generate nearly $5 billion in consumer spending in the United States alone.
The Governor of Illinois credited Taylor Swift with reviving the state’s tourism industry after 3 concerts in Chicago. Taylor was even mentioned in a Fed report, crediting her with boosting the nation’s tourism industry. The fan enthusiasm was so great that the cities on her tour experienced supply shortages.
Every city that Taylor Swift has visited during her tour so far has had a special way of welcoming her. Minneapolis was renamed “Swiftie-apolis,” Santa Clara, California, made her honorary mayor; The governor of New Jersey named the New Jersey state sandwich after Taylor.
World leaders such as the President of Chile, the mayor of Budapest, and Canadian Prime Minister Justin Trudeau all respectfully invited Taylor to bring the tour to their countries.
Taylor Swift world tour: More than just show tickets
Wearing beaded bracelets and drawings of the number “13” (Taylor’s favorite number) on their arms, many Swifties attending her shows wanted exclusive tour merchandise.
Thousands of them lined up hours before the show to score Eras Tour collections like $75 hoodies, $55 long-sleeve shirts, and $45 T-shirts.
For her latest re-recorded album coming out in October, “1989” (Taylor’s Version), Taylor Swift has released multiple special CD and vinyl editions that fans can pre-order on the website Mine. Each version has a different cover image and accompanying content
Taylor Swift’s world tour confirms that Global music monument of the 21st century
Taylor Swift’s success is a lesson for any young artist entering the entertainment world. Taylor Swift not only composes music and fans are just listeners, Taylor Swift is a storyteller who leads fans into “Swiftie Dom” where the distance between idols and fans seems to be closer. again. Listeners do not enter Taylor Swift’s music world with single songs, or a couple of hits like other artists. Taylor Swift’s music world is like an open book, leading the audience through stories so that anyone can find familiarity there as if it were their own life story.
In an interview in the Harvard Gazette, music experts from Berklee School of Music and Harvard University praised Taylor Swift: “Taylor Swift is a talented composer, on both a macro level and micro. On a macro level, Taylor Swift can tell a story or convey a message through song. On a microscopic level, Taylor Swift is very skilled at combining vowels and consonants. Taylor Swift’s songs use a larger vocabulary than many other musicians, except people like Bob Dylan.
Taylor Swift’s musical and verbal abilities help turn basic pop harmonies into catchy melodies. Many artists have better vocal abilities than Taylor Swift, but having songwriting talent like Taylor Swift is not a simple thing.”
She changed the contemporary music scene, set new standards in the music industry, inspired many young artists later, and broke records globally.
Role model for the younger generation
People have the feeling that Taylor Swift’s life is like a picture so when entering that unreal, blurry world, Taylor Swift leaves all the scandals and detractors behind. Immerse yourself in your musical world. Never before has Taylor Swift chosen to question public opinion or publicly declare war on malicious accusations, including the scandals with Kanye West and the Kim Kardashians family.
Music has brought Taylor Swift to the peak of fame and music is also the “weapon” for Taylor Swift to escape the scandals of her life. Before the album “Reputation” was released, when the whole world was against her. As for Taylor Swift, she still chose to stay silent, focusing on launching “Reputation” and the Reputation stadium tour as a declaration to those who hate her: Time will show everyone clearly who is the real “good person”. amidst the twilight stories of the entertainment industry.
Taylor Swift is a “nice girl” and as Taylor Swift once said, “a nice girl doesn’t impose her opinions on others. A nice girl smiles, waves, and says thank you.” But a kind girl also knows how to use music to speak up and tell her story.
Every young person looks at Taylor Swift’s life and career to realize that we don’t necessarily have to be famous, As rich or successful as Taylor Swift, we should have a passion and a purpose in life to know what we are striving for. Taylor Swift is a testament to self-help books, that with effort, With effort and effort, plus a little bit of luck, you will find success at some point in your life. Or if you don’t succeed, you will still find a refuge for the difficult days. difference, like Taylor Swift finding herself in music.
Taylor Swift teaches young people about hard work and effort because most of us cannot find shortcuts to success. Taylor Swift tells us that the world can be more equal when gaps are gradually narrowed. A female artist can achieve the same milestones as a male artist, minorities also need to be honored and worthy of their presence in society, and politics is not too far away. Music for Taylor Swift is also a protest when “Lover” brings messages about political struggles in America and “1989” marks a fight for rights for herself as well as artists with the Spotify platform.
And Taylor Swift always whispers to young people, always love life, love yourself, love fame, and ignore the evil things in the world. Failure or success, love or just broken, this life does not stop, and always give yourself a chance, and open your heart to receive new lessons.