Taylor Swift: The Eras Tour is Coming to The Theatre

Taylor Swift is not only a fan-loving singer but also a businesswoman! Currently, Taylor Swift: The Eras Tour has achieved record ticket sales. But Taylor Swift didn’t stop there; she filmed The Eras Tour and released it as a documentary in theatres. The project immediately received interest from Taylor Swift fans around the world.

Taylor Swift Brings The Eras Tour Experience Closer to Audiences through Documentary Footage

On Aug. 31, Swift announced via Instagram that a “Taylor Swift: The Eras Tour” movie will hit theatres in North America before her Eras Tour even ends. “The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon,” the singer wrote alongside the movie’s trailer, which features clips of her performing on tour set to the tune of her hit “Cruel Summer.” “Starting Oct 13th you’ll be able to experience the concert film in theaters in North America! Tickets are on sale now. Eras attire, friendship bracelets, singing and dancing encouraged 1, 2, 3 LGB!!!! (iykyk).”

The news gets even better. According to a Sept. 26 movie update, fans everywhere will soon be able to enjoy one of the most talked-about tours of the year via the big screen. “The tour isn’t the only thing we’re taking worldwide…….. Been so excited to tell you all that The Eras Tour concert film is now officially coming to theatres WORLDWIDE on Oct 13!” Swift announced on social media.

It is known that the film is directed by Sam Wrench. Previously, he has worked with top singers/songwriters such as Billie Eilish, Lizzo and BTS on documentaries about their tours. This announcement immediately brings good news to cinema chains in North America including AMC Entertainment, Cineplex and Cinemark. Currently, Hollywood actors and screenwriters are on strike, delaying many film projects. The documentary about Taylor Swift’s tour will help fill the gap in this year’s October movie schedule.

The film set a revenue record even though it had not yet hit theatres

Although it has not officially been released, the movie The Eras Tour has helped Taylor Swift break the pre-order record of the Marvel blockbuster Spider-Man: No Way Home. 

The superhero movie released in 2021 once reached 16.9 million US dollars from advance ticket revenue. Meanwhile, the documentary Taylor Swift: The Eras Tour earned $37 million from pre-order ticket sales, totalled from different theatres. 

Fans flock to theatres to watch Taylor Swift movies because the price of theatre tickets is really cheap compared to tickets to see The Eras Tour concert live. Many people who have gone to a real concert want to relive those classic moments. Besides, like other concert documentaries, Taylor Swift: The Eras Tour is expected to share exclusive behind-the-scenes photos and interviews with the female singer.

Conclusion

The cinema sales of this film are expected to increase to 100 million USD in the first week of release. If true, Taylor Swift: The Eras Tour will surpass Justin Bieber: Never Say Never, the 2011 concert documentary that holds the box office record of $99 million. 

The attraction from Taylor Swift: The Eras Tour also caused many works scheduled to premiere at the same time to change their release schedules, such as The Exorcist: Believer or What Happens Later.